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How to Make a Business Card to Stand Out?

If you are a businessman, especially if your brand is new on the market, making it to stand out is crucial. One of the simplest marketing strategies is to design business cards that get the attention of any potential client. Be aware that your clients may receive lots of business cards from your competitors. A regular and dull card is easy to forget somewhere and never read again. But a business card with a unique design will certainly catch the client’s eye and remain imprinted in his memory.

And this is a rather inexpensive thing to do, since you need the business cards anyway. You may hire a designer, but there are also some things you can do by yourself.

So, here are some basic rules and tips on how to design the perfect business card for you.

Rule no. 1: Clearly State What Your Business Is About

The worst idea possible is to print a business card that does not specify what services or products your company provides and, if you are an employee, what your position in that company is.

Always put yourself in the place of the potential client. Would such a business card draw your attention? Certainly not! After all, this is the main reason business cards are made for. Whenever you need a particular service, you should easily identify potential providers and contact them.

Rule no. 2: Adapt Your Business Card Style to Your Business Field

No matter what design you choose, it should always suit your business. If you are an accountant, for instance, choosing a more classical layout and colours (but not dull enough to be unattractive) is a good option, giving a sense of seriousness.

If you own a private nursery school, on the other hand, bright colours and a funny shape are much more suitable.

Design Tips

These two basic rules being stated, there are lots of options for making a unique business card. Here are some design tips:

  • No templates. Never use business card templates, because they are quite limiting and your cards will end up looking just like millions of others.
  • Easily readable. No matter what shapes, colours and images you use, the business card should always be easy and fast to read.
  • Carefully choose your words. You need to communicate as much as possible in a limited space.
  • Choose a big, legible font.
  • Use a short title. It is much easier to remember than if you start enumerating all your titles.
  • Give complete contact details. This way, your client can easily contact you whenever he needs to, using the means he prefers.
  • High printing quality. It may cost you a little more, but always keep in mind that badly-printed business cards always leave a bad impression, no matter what design you use.
  • Use colours. Colour printing is much more affordable than it used to be. Be sure that proper colours catch the eye of any potential client. You may use different colour combinations, for both fonts and background, as long as the card remains easily readable.
  • Add your logo. What can be easier to remember than a company logo? You may also want to adapt the colour scheme of the entire business card to the colours of your logo.
  • Include a photograph or any other suitable image. Our memory tends to remember images better than written words. The best idea is to put a photo of you, smiling, but with a professional look. This way, the client will always associate your person to the name he sees on the business card.
  • Include a slogan or tagline. A simple phrase that defines your business is something rather easy to remember. It should be something short that gives a good idea on what your business field is and that is catchy and calls your client to action (i.e. contacting you and asking about your products/services).
  • Include social media links. Nowadays, people spend lots of time on social networks and get a big part of their information there. So, do not forget to create proper content and add the link to your business card.
  • Insert a QR code. If your potential customers have smartphones with QR code reading applications and if you have some good quality and mobile-friendly online content related to your business, you may add a QR code on your business card. This way, by just scanning the code, your client can quickly get to your website, e-mail address, uploaded videos, downloads and other significant things related to your business. Nowadays, creating QR codes is incredibly easy.
  • Use raised ink or metallic lettering. Having the written information literally popping out of your business card is something that certainly draws attention. And it is quite affordable, too.
  • Use a proper paper type. Business cards printed on heavier paper are more resistant and easier to note. You may also choose printing paper with a particular texture, like stone, marble etc.
  • Use other materials. It is more expensive, but if you can afford it, why not use a different material. Many use plastic cards – much more resistant than paper ones – but also wood, metal or even business cards printed on DVDs. Make sure that the material you select fits the profile of your company.
  • Choose the suitable finish. A glossy finish is much more notable, but a matte one allows writing down some additional notes on the business card, if necessary.
  • Use both sides. Printing on both sides of the business card allows for more information to be transmitted.
  • Use a unique shape. Why make rectangular business cards, when there are millions of them? You may give them the shape of your logo or your products (a veterinarian might want to give them a dog or cat shape). They can be folded in different ways, open like booklets and much more.
  • Change orientation. This is the easiest way to give your business card a different shape. Most such cards are laid horizontally. Why not make it vertical?
  • Dual functionality. It may sound strange, but you may give other functions to your business card. For instance, if you give it the shape of a holder for various office accessories, your client will remember you each time he uses it.

How to Be Sure That Your Business Card Is Just What You Need?

Before designing your own business card, you should try to see how other people did it. One of the best ways to learn all the tricks is to see bad examples, so that you understand what went wrong and not follow the same path. Getting ideas from others is highly instructive, as long as you do not neglect putting your own creativity to work.

Before you begin mass printing, you should show your business cards to your friends, colleagues and, most of all, to people working in your business field. Try to get some feedback – that will certainly help you to improve the design.

Should You Hire a Professional?

You can design business cards by yourself, of course. This way you save some money. However, experienced designers are much more creative and know exactly what materials, colours and designs are best suitable for various business fields. And, if you wish to embed special features, such as QR codes, you should definitely ask for the help of a professional who knows exactly how to make your business cards both attractive and functional.

No matter what your business is, remember that a good business card is one of the best marketing tools there are. Make sure that it will stand out!

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